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An award trophy designed from a brand insight — the H letterform sculpted in 3D gold, its 11° angle lifted directly from Hungerstation's typeface geometry. Now iconic to the brand.
Project Name
Hungerstation Awards
Type
360 Campaign
Year
2024
Timeline
1 Month


Project overview
Overview
Hungerstation's annual Restaurant Festival celebrates the best-performing vendors on the platform, voted by users. The award needed to feel like it came from Hungerstation — something restaurant owners would be proud to display, not a generic trophy with a logo applied to it. I started with the brand itself: Hungerstation's typeface and logo carry a specific geometric detail, an 11° tilt built into the letterform. Most people never notice it. I made it the foundation of the trophy, the H stands as a sculpted 3D object in gold, and the top carries that exact angle, making a theoretical property of the brand's type geometry physical and tangible. From the trophy I built a complete awards identity: social media campaign assets, in-app design, and a full festival visual language consistent across every touchpoint.
The trophy became iconic to the brand, Hungerstation now builds its annual awards moment around this object.
